Skincare Influencers Over 35 Is Using Social Media For Marketing Their Beauty Line

Skincare influencers are experts in their own fields of beauty. They use their knowledge and expertise to inform the general public about cutting-edge skincare products. Influencers have a strong influence on the purchase behavior of people who follow them on Twitter, Facebook, or other social media channels. A recent study by Forrester Research found that consumers “who have access to specific information from a trusted source such as influencers are twice as likely to make a purchase than those who do not.” Influencers are at the heart of the beauty industry and play a vital role in educating the buying public about cutting-edge treatments and products.

Skincare is a multi-billion dollar industry. With so many different types of products, brands, and lines, it is difficult for a consumer to choose the right one. Influencers can be a tremendous asset to the beauty industry by allowing customers to interact with professionals who truly understand the products and why they are the best option for their particular needs.

Beauty experts know the struggles that women face every day, and they do not hold back on providing information about something as important to the modern woman as skincare. Women cannot wait for the next television show or magazine interview with an influencer to get their newest tips on wrinkle treatment, the best anti-aging creams, and what type of makeup should be wearing to hide wrinkles.

Skincare Influencers products

Many women have great ideas for new products or the perfect shade of lipstick, but they do not know where to start once they understand the complexities of the skincare industry. Influencers understand the process of finding the right product, finding the best brand, and delivering the message. With so much knowledge about the product, the process often becomes overwhelming.

Influencers step in and offer unbiased advice about a product or line of products to help consumers find the product that will work best for their skin type. The beauty industry understands that customers cannot shop or research the same thing two times, which is why many brands offer influencers advice on everything from the perfect shade of foundation to the best deodorant. Brand messaging and product information to reach an audience that previously did not have access to this valuable information.

Women love to be told that they look good and are beautiful, which is why the beauty industry has found a way to keep women interested in makeup and skincare long after they hit their 30’s. Brands rely on influencers to keep them in business, to convince people that they need to invest in expensive products that will make them look great. Influencers have become the go-to people for information, advice, and promotions about everything from skincare to exercise to fashion. While some are paid and some are unpaid, the power of influencers is still growing and seeing great results.


Women love to feel like they can trust someone who does not have a lot of money, doesn’t have a big reputation, and is from a different part of the world. Influencers provide a voice for those women, as well as men, who feel invisible or erased by the larger beauty industry. Influencers give women a way to break the glass ceiling of opportunities that have remained closed to women. A single woman is unlikely to find the resources that a large company has to offer. Women have to take action in order to change the conditions that keep them outside of mainstream opportunity.

Using Social Media For Marketing Their Beauty Line

The beauty industry has made great strides in product development and safety in recent years. These issues cannot be ignored by influencers. They speak out when they want to, which helps to promote change. When a celebrity promotes a product on their social media platform, this is one more opportunity for women to read up on the benefits and choose the right product for them. Influencers push the ball in the favor of women everywhere, making them a true force for change.


Skincare has been considered one of the most important areas of personal hygiene for years, but it continues to remain a niche market. Women are buying products at such a young age that they are often unaware of the quality of the products they are using. Influencers are not afraid to speak out about the quality of a skincare product, whether they are talking about their experience with a specific brand or manufacturer, or speaking with others about their overall experience. Having a valid point of view helps to spread the word about quality products.


Influencers continue to prove that being successful in the beauty industry does not require an expensive lifestyle. While many women spend hundreds of dollars on high-end cosmetics each month, they can easily become overwhelmed with all of the products that are available. Skincare can become overwhelming, especially for women who do not have a broad range of products to choose from.

The beauty industry has taken notice of this issue and provides solutions through the purchase of a wide variety of skincare items. Women can shop for their preferred skincare line online and choose the ones that work best for them. Influencers continue to use social media outlets to promote beauty trends, including skincare lines that are gaining in popularity.


Read More Skincare Mistakes